Building a Social Media Impact Platform and Online Branding in Neurosurgery-Christopher S. Graffeo, MD Video

Video Transcription

Video Summary

In this video, Christopher Graffio, a chief resident at Mayo Clinic Rochester, gives a presentation on "Twitter 101: Getting Started with Neurosurgery Social Media." He begins by sharing his own experience with social media and neurosurgery. He then delves into the importance of Twitter for professional presence online and provides a step-by-step guide on how to get started and take advantage of Twitter features for people in neurosurgery.<br /><br />Graffio emphasizes the benefits of Twitter in academic medicine and neurosurgery, highlighting the large medical community and the real-time engagement it offers. He mentions the academic opportunities tied to Twitter, such as staying up-to-date with journal articles and leading discussions on new publications. He also discusses the role of Twitter in improving outreach and communication with colleagues, patients, advocacy groups, and journals/societies in neurosurgery.<br /><br />Graffio offers pro tips for becoming a power user on Twitter, including generating interesting content, using visuals to attract attention, engaging with other users, and timing posts strategically. He also provides advice on choosing usernames, following relevant accounts, and optimizing profile images.<br /><br />The video concludes with Graffio sharing his 10 commandments for Twitter stewardship in neurosurgery. The commandments include respecting patient privacy, avoiding controversial topics, considering the interpretations of your words, being considerate of others' privacy, and always being kind.<br /><br />Credits: The video is presented by Christopher Graffio, a chief resident at Mayo Clinic Rochester, as part of the Building a Social Media Impact Platform and Online Branding in Neurosurgery series for the American Association of Neurological Surgeons (AANS).

Keywords

Twitter 101

Neurosurgery Social Media

Professional Presence Online

Academic Medicine

Real-time Engagement

Outreach and Communication

Power User on Twitter