Building a Social Media Impact Platform and Online Branding in Neurosurgery-Faith C. Robertson, MD Video

Video Transcription

Video Summary

In the video, Faith Robertson discusses the importance of building a personal and professional brand on social media. She defines a brand as a recognizable feeling or perception that a product or business evokes. She then breaks down executive presence or branding into three key components: communication, appearance, and gravitas. Faith provides guidelines on how to establish and maintain a strong personal brand on social media, such as considering the type of content you post, identifying your values and target audience, and determining your goals and expertise. She also highlights the success of the social media team at Journal of Neurosurgery in terms of follower numbers and engagement. Faith concludes by advising users to be mindful of their online behavior, monitor their online presence, and adhere to institutional policies.

Keywords

social media

personal brand

executive presence

communication

online behavior