Building a Social Media Impact Platform and Online Branding in Neurosurgery-Joshua B. Bederson, MD, FAANS Video

Video Transcription

Video Summary

In this video, Dr. Joshua Bederson, a professor and chair of the Department of Neurosurgery at Mount Sinai in New York, discusses the use of social media in the field of neurosurgery. He highlights the changing social culture and the widespread use of social media platforms by almost everyone. Dr. Bederson explains that social media can effectively build awareness, boost visibility, and help businesses and brands reach audiences that traditional marketing strategies may fail to reach. He emphasizes the importance of online engagement and the influence of social media on reputation and U.S. News and World Report scores. Dr. Bederson shares his own experience with social media, including the rankings and top platforms used by his department. He also discusses the benefits for physicians in actively participating in social media, such as improving brand awareness, amplifying thought leadership, and clarifying misinformation. Dr. Bederson provides tips for using social media effectively, including setting goals, creating engaging posts with high-quality visuals, tailoring content for specific audiences, and maintaining patient privacy. He concludes by mentioning the success of a global tele-rounds program during the COVID-19 pandemic, which has allowed them to reach a larger audience and foster international collaborations.

Keywords

social media

neurosurgery

online engagement

brand awareness

physicians

patient privacy