New to Practice Bundle-Building Social Media Impact/Online Branding

Video Transcription

Video Summary

In this video, Professor Joshua Bederson, the Chairman of the Department of Neurosurgery at Mount Sinai in New York, discusses the importance and benefits of using social media in the field of neurosurgery. He explains that social media allows for easy accessibility to information and builds awareness and visibility. It can help medical professionals reach audiences that traditional marketing strategies may fail to target. Bederson notes that a significant percentage of internet users claim that social media influences their choice of a doctor or medical facility. He also highlights the impact of social media on reputation and the importance of online engagement for hospitals and physicians. Bederson provides insights into the social media platforms that the neurosurgery department at Mount Sinai uses, including Twitter, Facebook, Instagram, and YouTube. He discusses the growth of their accounts and the engagement they receive from a global audience. Bederson emphasizes the value of strategic planning and tailoring content to specific goals and target audiences. He also touches upon the challenges of maintaining confidentiality and the potential of using social media for tele-rounds during the COVID-19 pandemic. The video concludes with Bederson expressing gratitude for the opportunity to share their experience and offering to answer any questions or provide further information. No credits were mentioned.

Keywords

neurosurgery

social media

information accessibility

medical professionals

online engagement

strategic planning