New to Practice Bundle-Specialized Social Media Team to Increase Online Impact and Presence: The Journal of Neurosurgery Experience

Specialized Social Media Team to Increase Online Impact and Presence: The Journal of Neurosurgery Experience

Video Transcription

Video Summary

In this video, Joey Lindsey, a neurosurgery resident at the University of Michigan, discusses the experience of the Journal of Neurosurgery in utilizing a dedicated social media team to enhance their online impact. The study analyzed metrics from Twitter and Facebook before and after the creation of the team. Results showed that after the team's establishment, the Journal's tweets increased from 8.1 to over 100 per month, and significant improvements were observed in impressions, engagements, retweets, likes, profile clicks, and URL clicks. Visual posts performed better, and weekend posts had higher engagement. The video concludes that social media is crucial for disseminating neurosurgical research, and the specialized team had a positive impact on the journal's online visibility.

Asset Subtitle

Joseph R. Linzey, MD

Keywords

neurosurgery

social media team

online impact

metrics

journal visibility