As social media (#SoMe) has become increasingly integrated into daily life, the importance of developing and maintaining a professional online presence has increased. Although initially designed for enhancing interpersonal and community communications, #SoMe has emerged as a key modality for maintaining engagement with a broad range of audiences critical to the medical field, including subspecialty colleagues in other locations or practice environments, patients and families, advocacy groups, peer-reviewed journals and the scientific community at large. In spite of the robust growth observed in physician spaces across numerous sites, #SoMe utilization among neurosurgeons remains relatively limited, an observation that surgeons attribute to limited time, perceived lack-of-benefit and concerns over personal or professional privacy.
This webinar addresses two key concepts:
Additional content provides "How-To" resources on getting started, increasing visibility and engagement online and translating #SoMe status into academic or clinical gains.
Principal Faculty
Upon completion of this activity, participants should be able to: